Currently completing an MA in Anthropology (Material & Visual Culture) at UCL, I've
gained hands-on production and marketing experience across the luxury fashion industry
— including coordinating photoshoots, campaign shoots and in-store activations for an
agency working exclusively with Louis Vuitton. I've also run social and email marketing
campaigns at Studio Paris, identifying target audiences and tracking performance in
HubSpot, GA4, Power BI and Excel. My background in photography gives me a strong eye for
visual storytelling in campaign and content work. My MA research at UCL examines how
algorithms and AI are reshaping the relationship between brands, creators and audiences
— a lens I bring directly into how I think about content strategy and campaign
performance. Native French speaker (fluent English).
Developed and managed a visual content and brand strategy across social channels, identifying
target audiences and market trends through data analysis, and creating brand-aligned content to
build customer connections — growing reach roughly eightfold (from around 2,000 to 16,600).
Monitored and analysed performance metrics using Google Analytics (GA4), Power BI and Excel,
translating data into practical, brand-right adjustments to content and strategy.
Coordinated visual and social media campaigns across channels in an omnichannel content approach,
briefing and working with creators and external collaborators from concept through delivery.
05/2024 – 07/2024
Production Intern
LOUIS2, Paris
Owned end-to-end coordination of multiple productions — including photoshoots, campaign shoots and
in-store activations — from creative brief through to on-site delivery, for an agency working
exclusively with Louis Vuitton, keeping schedules, logistics, materials and brand guidelines on
track.
Managed model and host casting, AV logistics and gifting components on every shoot, coordinating
with talent, technical and hospitality partners to ensure flawless on-the-day execution.
Sourced and built relationships with new suppliers and vendors, managing budgets, expense tracking
and purchase orders, and supporting installation, set-up and dismantling across productions and
activations.
Partnered cross-functionally across creative, operations and external stakeholder teams, managing
competing priorities across multiple concurrent shoots and activations to keep every project on
track.
05/2022 – 07/2022
Executive Assistant
Lucie Sassiat (Fashion Photographer), Paris
Acted as the main point of contact between the photographer and her clients and collaborators,
managing communication with discretion and professionalism.
Coordinated scheduling, logistics and day-to-day organisation across shoots and projects.
Writing
Research & Writing
Building SOLAVIS: Branding, Storytelling & Photography
Bachelor Thesis — Gobelins, Paris
How I built a fictional skincare brand from the ground up — positioning, photography and storytelling working together to create a believable identity.
↳ See the practical execution of this thesis under Projects
Reorganising Distance: Luxury Branding and Short-Form Video
MA Thesis — UCL (in progress)
How luxury brands stay desirable while posting on TikTok — comparing Rhode, Jacquemus and Diesel's approaches to short-form video.
Academics
Education
2025 – 2026
MA Anthropology (Material & Visual Culture)
UCL, London
Anthropology of Social Media | Anthropology of Data, Algorithms & Computation | Multimodal Anthropology · Results due Nov 2026, degree conferred Apr 2027